Building trust is one of the first steps to getting people who don’t know you to work with you. In your wellness business. Offering a lead magnet or free offer is one of the first steps in this trust building process. A tripwire can be the next step. Tripwires are also known as one time offers…
I believe that having multiple income streams is good for any business owner. One way you can add another income stream to your wellness business is with affiliate marketing. In this post I’ll discuss ways you can add affiliate income to your business and how you can add affiliates to products that you sell.What is affiliate…
The way most health coaches try to grow their email lists is by giving something away for free. One thing that you can give away is a free challenge. In this post I’ll explain why this is a great way to grow your business. I’m hosting a workshop on August 3rd to help you get started…
Content marketing should be a key part of your online wellness business strategy. But if you are like many people in the online business world, you struggle with consistency. A wellness business content plan can help.When I worked as a health coach, I always struggled with consistency for my content. And this hasn’t changed since…
You may have been told that you need to set up a sales funnel for your wellness business. But you also may have been told that the tech involved is complicated and expensive. In this article I explain what you need for sales funnel tech and when you need more complicated options.What is a sales…
Is your brand a mess of different fonts, different colours and stock photos is different styles? Or do you have a coherent brand, but every time you need to create a new document or social media post, you need to find the right colours or fonts? You might want to create a brand board. This article will…
In order for your wellness business to thrive you need clients or customers. But the digital world is a busy place. If you are not marketing yourself in some way you will not likely attract the steady stream of potential clients and customers that make your business successful. For this you need a marketing system….
You’ve created the perfect freebie, now you need a landing page to promote it. But deciding on the best way to create that landing page can be confusing. Keep reading for some ideas for creating great landing pages and sales pages.What are landing pages?Any website page that a user lands on is a landing page,…
A few weeks ago I published a list of tech terms. This week let’s take a look at terms that are more marketing focused. This list is not meant to be exhaustive or comprehensive. It is meant to provide you with a quick reference that you can check when you need to know a certain…
One of the best ways to get people to sign up for your email list is to provide a freebie, or opt in. But people won’t sign up for it if your landing page is not appealing. In this article I will explain what should go into your landing pages and what shouldn’t be there.What…
